Our Founder 
“As a leader you always look for what’s not there – where are the gaps? To be a leader, you need to have a vision for a different future to where we are now”
From his first job in a potato chip factory where he challenged mechanical shortfalls that were impeding production efficiencies, to the moment he met a microbiologist who instilled a passion and vision that would change the course of his life; our founder Dan Daniels has lived courageously and relentlessly in pursuit of “a different future”, forever energized by his mantra “our best is yet to come”.
Heralded as an innovator, an entrepreneur, a philanthropist, and a world changer, Dan’s principled belief in the value of humanity and the responsibility of wealth has channeled his time and energy into innovation, social empowerment and catalyst leadership. Pioneering not only a product and business methodology that saves lives, but challenging accepted norms around healthcare safety, environmental responsibility, and regulatory accountability, Dan fought enormous challenges including anti-competitive market hostility, near-bankruptcy (more than once), and over 20 court cases that put his principled beliefs to the absolute test.
“We’ve had years of what I consider failures; going to bed every night ‘everything is broken, we don’t have the banking in place, we’re getting blocked by competitors’… Having the courage to get up every day and push through to the next level is the making of all of us.”
