Our Values

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Our Values

Find people who share your values, and you’ll conquer the world together

John Ratzenberger

Without a strong sense of unified purpose, Daniels Health would not be where it is today. Over 32 years, our business has grown in strength and influence by the sheer determination of passionate individuals serving a vision bigger than themselves, and doing so with unwavering purpose.

Some of the principles that have guided us in our quest to make a difference are:

  1. Invest

    Empowering and mentoring our people to grow, lead, innovate, and take risks.

  2. Trust

    Believing in people; sometimes we have been disappointed, but this never outweighs the fulfillment of giving with transparency, sincerity and belief.

  3. Authenticity

    Being real and genuine about who we are, what we value, how we give, and how we partner.

  4. Pioneer

    Not being afraid to innovate or challenge comfort zones; pursue new ideas and ways of thinking, no matter how bold or impossible.

  5. Maximize

    Accepting with humility the gifts we have been given, and bearing responsibility to multiply and give back.

  6. Agility

    Harnessing energy, speed and flexibility in our thinking and execution.

  7. Creativity

    Being imaginative, expressive, and innovative in the translation of our thoughts and ideas. Keeping vitality in the center of our perspective.

  8. Sacrifice

    Giving up to move up; without empowering others, we will never have the collective impact we aspire to make.

  9. Focus

    Keeping our purpose strong and single-focused in leaving an impact.

  10. Irrepressible

    Being courageous; not allowing challenges, no matter how great, to deter us from our commitment to excellence, purpose and growth.

  11. Vision

    Having faith to believe in things that are impossible or implausible; enlarging our capacity to fulfill a greater purpose than ourselves.

We have asked ourselves the question of what it is to be value-driven.
To us, it is a simple code of conduct: Being honest, authentic, generous, and empowering in our pursuit of making a difference; not compromising integrity for commercial gain; and ensuring no person in our sphere of influence would ever have to question their belief system in making a decision.

Invest

Empowering and mentoring our people to grow, lead, innovate and take risks

Creativity

Being imaginative, expressive and innovative in the translation of our thoughts and ideas. Keeping vitality in the center of our perspective

Authenticity

Being real and genuine about who we are, what we value, how we give, and how we partner

Pioneer

Not being afraid to innovate or challenge comfort zones; pursue new ideas and ways of thinking, no matter how bold or impossible

Maximize

Accepting with humility the gifts we have been given, and bearing responsibility to multiply and give back

Agility

Harnessing energy, speed and flexibility in our thinking and execution

Trust

Believing in people; sometimes we have been disappointed, but this never outweighs the fulfillment of giving with transparency, sincerity and belief

Sacrifice

Giving up to move up; without empowering others, we will never have the collective impact we aspire to make

Focus

Keeping our purpose strong and single-focused in leaving an impact

Irrepressible

Being courageous; not allowing challenges, no matter how great, to deter us from our commitment to excellence, purpose and growth

Vision

Having faith to believe in things that are impossible or implausible; enlarging our capacity to fulfill a greater purpose than ourselves